Monday, February 04, 2008

A new form of advertising: Pay Per Play

Well, this was very interesting and such a late post by me is pitiful.

A few days back ,I received a mail from John Wasilewski about a new form of advertising that would ensure 100% on my traffic and for further information I contact him.


We have a new media source that is 66,000 advertisers strong and we are interested in opening up ad space on any websites that you control without taking up any of your web page real estate.

We will do this by serving a "single" 5 second audio advertisement to website visitors on any and every page of your websites where it would be appropriate for a visitor to hear a 5 second audio ad.

These ads are extremely professional. Best of all the ads will be related to the content of each web page of your website.

Our advertisers will buy ad plays on your website for each of your visitors. In essence you will be paid on a CPM basis and the effective CPM that you receive will be determined by our automated bid management system. This bidding system will always work to ensure that you are getting the highest effective CPM possible.

Bids will vary from market to market.

Test this on some of your web properties. The code that calls the 5 second audio ad is a simple javascript code that you paste anywhere between the <body></body> tags of any web page where it is appropriate for visitors to hear an audio ad.

No web page real estate is consumed. The ad is invisible and is only heard.

This form of advertising is known as Pay-Per-Play and can add a substantial amount of revenue to your bottom line without acquiring additional traffic.

To hear some sample ads ,follow this link:

http://www.netaudioadvertising.net/samples.htm

They officially soft launched on 1st of February.

I think this is very promising. Infact the support and the follow ups were simply amazing.

Sign up here

I temporarily removed my Google Adsense too. Look forward for more template changes.

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